The recent years have been quite profitable for the brand. Nike have sponsored many renowned sports teams and athletes with its top trademark âJust Do itâ and Swoosh logo. Nike competitors analysis Who is Nike biggest competitor? Author: S.K Gupta First published: December 17, 2018 Last updated: Oct 06, 2020. Sexual Harassment: Former female employees also pointed out that sexual harassment and misconduct was very common in the company. I am glad you liked our analysis. New Balance. Every company today must effectively deal with its competition unless it is a monopoly. Your favorite Nikes might be made from forced labor. Thanks it will help me my upcoming presentation. UA generated $5 billion revenue with a market capitalization of $7.7 billion. 8. It was found by Bill Bowerman and Phil Knight in the year 1964. A management consultant and entrepreneur. It portrays an essential appendage to conduct an industry analysis. Umbro. Thank you Gargi, I have been through business school not so long ago, so I can totally relate to you. According to this, Adidas is the strong competitor of Nike and the second largest shoemaker in the world. 6. This Canadian company granted revenue of $2,648 million in 2018. Nike is an American multinational company that deals in the designing, manufacturing, marketing and selling of sports footwear, apparel, equipment and other related accessories. While Adidas markets itself as a streetwear sneakers with celebrity collaborations like Kanye West and Beyonce, Nike’s marketing is more sports-focussed. While products like FuelBand , a wearable technology that monitors physical activity, may not have been as successful as hoped, Nike still has its eye on the next “big thing”. Skechers is a designer, manufacturer and marketer of athletic, casual and performance focused footwear for men, women and children in more than 170 countries. It designs and sells shoes for a variety of sports including baseball, golf, cheerleading, volleyball, tennis and football. Fila is a worldwide leading brand among sportswear and footwear brands like Nike, Puma and Adidas. Low Manufacturing Cost – Most of Nike’s footwear is manufactured in foreign countries. It is a manufacturer of skateboard footwear and related apparels and accessories for women, men and children. The primary business activity of the company is Rubber and Plastics Footwear (SIC code 3021). Under Armour is founded in 1996 by Kevin Plank headquartered in Baltimore, Maryland, United States. Through the interviews, it was established that Nike did have a toxic working environment, where sexual misconduct was rampant. A yoga inspired athletic company, Lululemon Athletica makes athletic apparels for women and men. In the FY 2018 the company was able to generate $4 Billion revenue. With all the strong competitors, Nike has managed to hold the position as the leading brand however this does not mean that Nike does not have constant competitive pressures to face and other businesses to look out for. This competition in the market results in the company to strive to have to best products and on the market. Nike is known as a brand of sports shoes mainly. Nike Competition Competitors Below are the top 12 Nike competitors: 1. Contradicting Strategies: Nike pledged to shift all its facilities to 100% renewable energy with net-zero carbon emissions under the “Move to Zero” scheme. This creates the perception that Nike is not committed to addressing climate change and its pledge is just a marketing stunt. Nike's top competitors are Adidas, Anta Footwear Company Limited and ASICS. Skechers USA Inc. is a lifestyle and performance footwear brand founded in 1992. The paper presents Nike’s greatest strengths and weakness and evaluates general environment as well as forces of competition. who wrote this article ? The brand has excellent marketing campaigns and, Recently, a former employee accused Nike of, Multiple female employees reported that they had complained to the HR but saw no action being taken from their part. Deliveroo Business Model | How Does Deliveroo Make Money? Here we will conduct a detailed analysis of Nike competitors. It is Italian-South Korean Company founded in the year 1911 in Italy. Copyright © 2020 Business Strategy Hub. If the crisis discourages sporting events for longer, Nike’s losses can be catastrophic. The entire. 4. 1. Reebok manufactures variety of assortment but according to Reebok, customer top rated product is Reebok CrosFit Nano 8. Xu, V. (2020, March 17). 10. ASICS is the top competitor of Nike. 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