Sales shot up 22% to $1.68 billion in the quarter, excluding currency shifts. Nike leads in Chinese market share at 22.1%, followed by Adidas with 18.6% and Anta a distant third at 10.4%. The global sports shoes market size was valued at close to USD 19.0 billion in 2018 and is anticipated to witness significant growth over the f0recast period. Nike Inc. Cl B stock outperforms market on strong trading day Dec. 17, 2020 at 8:03 p.m. The Australia footwear industry is marked by the existence of well-established players in the market. As the Dow rebounded Tuesday to have its best day since 1933, Nike shares closed up more than 15%. NIKE apparel and accessories are designed to complement our athletic footwear products, feature the same trademarks and are sold through the same marketing and distribution channels. Nike didn’t build its … Nike uses psychographic segmentation variables to make its offerings more attractive to the target customers. This reflects the high popularity of trainers among Australian men, women and children. NIKE, Inc. (NIKE) is engaged in development, design and marketing of footwear, apparel, equipment and accessory products. Nike earnings per share rose 10% to 95 cents in the fiscal first quarter with revenue down just 1% to $10.6 billion. The top three brands in sports footwear, Nike, adidas and Asics, lead footwear overall in 2019. But Adidas, Under Armour and Rebook are all big competitors of it. The market is highly competitive in nature. Nike has the largest market share in the athletic apparel industry in North America (around 27.4% and, until recently, had a whopping 96% of the market for basketball footwear), and continues to outpace the competition when it comes to sales: "An overall challenging environment could enhance Nike's global market share momentum," he added. Nike is clearly the incumbent in this industry; it’s been a market leader for a very long time. At Yahoo Finance, you get free stock quotes, up-to-date news, portfolio management resources, international market data, social interaction and mortgage rates that help you manage your financial life. The market is driven by increasing participation of school and colleges in the sports activities across the world *Market share is not actual measurement, only performance comparison of companies which report and operate within the same segment. Being present in footwear, sports equipment, clothing and many others Nike uses differentiated targeting strategy.Produc… It is a seller of athletic footwear and athletic apparel in the world. Due to its huge customer base, Nike’s market cap has grown to $198 billion as of Oct 2020. This company was founded in 1962 by Bill Bower man and Phil knight as Blue Ribbon Support and later on it became Nike in 1978 (Partlow, 2003). This belied analyst views for a 47% EPS decline. Nike and Adidas are both looking to grow revenue and earnings over the coming years, with Nike geared more toward high-growth China, while Adidas is looking to bolster market share in North America. … For over three decades we have regularly explored and measured the attitudes, behaviours and needs of Australian consumers and businesses. Nike and Adidas remain far ahead, however, not only on the world stage but also in China. It controls more than 47% of athletic shoe market with sale of U.S dollar 3.7 Billion. The key vendors operating in the industry comprises of Nike, Inc., adidas Australia, H & M Hennes & Mauritz AB, PUMA SE, and Kickstarter, PBC. A suitable strategic financial objective based on this intensive growth strategy is to increase Nike’s market share through cutting-edge technologies integrated in the design of sports shoes, apparel and equipment. Nike has captured approx. In 1973, BRS signed its first endorsement pact with Ilie Nastase, a professional athlete and ATP tennis star. Both companies are in strategic plans that run until 2020. Nike offers a wide range of products including shoes, apparel and equipment. It uses separate campaign or strategy to cap the market potential of the different segments.Targeting is the important aspect of the marketing strategy, especially when a company is in different businesses. These companies together hold the large share of the market. Key Business Issues Increase market share in all the markets to counter the threat from the recent Adidas/Reebok merger Expand further into international markets such as Emerging markets and spur growth in the European and Japanese markets Nike is a market leader in China, and the popularity of the NBA is acting as a key tailwind for growth in the region. Market Penetration. Started as a small re-seller of an obscure Japanese running shoe (which later became Asics) line in a small shop in Santa Monica, NIKE has grown exponentially over the years into one of the world's most recognizable (and profitable) brands. Market Target Nike’s target audience are for people who regularly exercise and for those who will wear for fashion trend as it goes well with the modern-day clothing. The stock continued to perform well into the 1990s. Australian CFD accounts opened from 15 November 2020 are provided by IG Australia Pty Ltd (Level 15, 55 Collins Street, Melbourne VIC 3000. NIKE is the largest seller of athletic footwear and apparel in the world. Nike is the world’s renowned and leading supplier of athletic shoes and apparels. ABN 93 096 585 410, Australian Financial Services Licence No. More on NKE Market Share. The percentage of the American athletic footwear market owned by NIKE Inc. - so that includes Nike, Jordan Brand and Converse. 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