Types of E-Business Models. But most known approaches are focused on e-commerce in general and do not reflect characteristics of e-tailing. E-business or Online business means business transactions that take place online with the help of the internet. The term e-business came into existence in the year 1996. If Amazon had proved that the web could become an everything store, a company that changed the way media could be consumed was Google. In today’s world, we are exposed to various forms of e-Business. Unlike marketplaces that primarily just facilitate transactions, retailers often try to provide a curated experience for their customers and help guide them through a unique discovery process. Ecommerce business models of all types are thriving. Cargando en ... E-COMMERCE BUSINESS MODELS GROUP- 5, M2 2. Business to business, known as B2B model, is the largest e-commerce model that is based on revenue which involves trillions of dollars. In this both the buyers and sellers are business entities. Ad-supported model. Sales from online stores are expected to increase 385% this decade. E-business is an abbreviation for electronic business. E-business (electronic business) is the conduct of business processes on the internet. It has four traditional components as shown in the figure, The e-Business Model. An e-commerce business model is a strategic plan outlining and defining how an individual or company will conduct electronic trade or Internet commerce (e-commerce).The model provides an organized and structured guide to ensure the business makes a profit, generating enough revenue to be self-sustaining. Organizations must define and execute a strategy to be successful in e-commerce. Business-to-Consumer (B2C): The Business-to-Consumer e-business model is related to the transactions and relationships between businesses and the end customers. With the inception of the internet, B2C eCommerce has evolved to a great extent. Revenue models define how a company creates their revenues and hence they are an integral part of business models. B2B transactions generally have a longer sales cycle, but higher order value and more recurring purchases. The number of websites also is growing, jumping from 255 million in December 2010 to 582 million a year later. This is mainly to do with the retail eCommerce trade that takes place online. The e-Business model, like any business model, describes how a company functions; how it provides a product or service, how it generates revenue, and how it will create and adapt to new markets and technologies. The direct business model typically requires significant marketing spend and a means of driving traffic to the website. B2B – Business to business. INTRODUCTION A business model is a method of doing business by which a company can generate revenue to sustain itself. 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